Bazaarvoice

Bazaarvoice, founded in 2005 and headquartered in Austin, Texas, operates a user-generated content (UGC) platform that connects brands and retailers with consumer voices. Its software is used to collect, curate and distribute authentic shopping content - ratings, reviews, social posts and creator material - across the customer journey. The Bazaarvoice Network spans over 12,000 brand and retail websites, and more than one billion shoppers view and share content through it each month.

The platform comprises several products: Ratings and Reviews, for collecting and displaying consumer feedback; Retail Syndication, which distributes that content across retailers; Social Commerce, for curated social content in shopping experiences; Creator Marketing and Sampling; and AI-powered Insights, which draws analysis from consumer content. The company's technical work spans the UGC platform itself, AI-driven analytics, content syndication, social commerce and creator marketing.

Bazaarvoice serves customers in retail, e-commerce, consumer brands and telecommunications. The company describes its approach to advanced technology as people-first, with an emphasis on authenticity, transparency and trust.