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Sprout Social

Sprout Social, founded in 2010, builds social media management and analytics software used by 30,000+ brands, with a 1,200-person workforce spread across 100+ countries.

Sprout Social, founded in 2010, makes software for managing and measuring social media. Its platform combines publishing and engagement tools with customer care, influencer marketing, advocacy and AI-powered business intelligence, and it is used by more than 30,000 brands. The company operates in the marketing technology and digital marketing sectors, and describes its purpose as turning social conversations into measurable business results.

The Sprout Social Platform is built around social media management and analytics. Its technical work spans publishing and engagement technology, social data analytics, customer care software, influencer marketing technology and AI-driven business intelligence, giving engineers and product teams a range of domains within a single product suite.

The company employs more than 1,200 people distributed across over 100 countries, a structure it traces to the founding conviction that open communication creates progress. Sprout Social describes its workforce as global and its ambition as building the future of social business.

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