SS
Sprout Social, founded in 2010, builds social media management and analytics software used by 30,000+ brands, with a 1,200-person workforce spread across 100+ countries.
Brandwatch
Brandwatch provides a social suite and consumer intelligence platform, using social media data, analytics and AI for market research, social management and influencer marketing.
Brandwatch is a social suite and consumer intelligence platform. Founded in 2007, the company sells software that helps firms analyse and engage with customers using social media data, analytics, artificial intelligence and market research. Its main products are Consumer Research, which draws on data archived from more than 100 million online sources; Social Media Management, covering the execution of social strategies and customer engagement; and Influencer Marketing.
The company employs between 501 and 1,000 people and operates from 17 locations worldwide. It reports more than 7,500 customers, including large international brands. Technical work spans AI, social listening, social media analytics, consumer intelligence, market research and data analytics.
Brandwatch has pursued growth through product innovation and acquisitions. Employees work on large-scale data problems: archiving, structuring and interpreting social media and online content at a scale of over 100 million sources, and turning it into research and analytics used by marketers and insights teams.
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