ShopMy

ShopMy, founded in 2020 by MIT and Harvard technologists, builds the economic infrastructure for curated commerce. The company connects premium brands with influential creators through human curation rather than algorithmic recommendation. Its platform spans creator commerce, digital storefronts, affiliate link infrastructure, performance tracking and analytics, and marketplace technology.

The product suite includes creator digital storefronts and affiliate link tools that let creators monetise their recommendations, alongside direct brand partnerships designed for authentic commerce. For brands, ShopMy provides performance tracking based on real sales rather than vanity metrics. The company reports more than 185,000 tastemakers and creators on the platform, over 50,000 brand partners, and tens of millions of dollars in creator commission earnings.

ShopMy raised $77m in a Series B round and is valued at $1.5 billion. It operates across the creator economy, e-commerce, fashion and luxury retail, influencer marketing and affiliate commerce. The stated culture emphasises human curation, trusted recommendations and a performance orientation that values real sales over vanity metrics.