Actifai

Actifai is an AI-powered sales platform built for broadband providers. Founded in 2019, the company applies artificial intelligence and machine learning to customer acquisition, retention and upsell across live and digital sales channels. The business began as an experiment between a leading US cable company and Foundry.ai and now operates as a fully independent company.

The platform is organised as a suite of AI Agents. Actifai Engage supports live sales interactions, Actifai Digital presents offers in digital sales channels, Actifai Support handles customer support queries, Actifai Retention works to keep subscribers, and Actifai Upsell aims to raise ARPU. The modules draw on thousands of customer data points per interaction and on learning from millions of past subscriber interactions.

Actifai serves more than 25 ISPs, from small rural providers to multi-state operators, across the United States, Canada and Europe. Reported outcomes include sales conversion improvements of 10-30%, retention lifts of 6-11% and an average customer return on investment of 22x. The company's technical work spans artificial intelligence, machine learning, AI agents, sales optimisation, customer data analytics and conversational sales channels.