Tracksuit Limited, founded in 2021, runs a brand tracking platform providing always-on, affordable brand measurement and consumer survey data for challenger and consumer brands across Australasia, the US and the UK.
Tracksuit Limited is a brand tracking platform founded in 2021 that provides always-on, affordable brand measurement. The company's platform replaces traditional brand tracking, which it describes as expensive and outdated, with a continuous product used by challenger and consumer brands to measure and communicate brand value with data. The company conducts millions of surveys each month and covers brand tracking and measurement, survey research and consumer insights, and marketing analytics and ROI measurement.
Tracksuit operates from four locations: Auckland, New Zealand; Sydney, Australia; New York, USA; and the United Kingdom. It is recognised as one of Australasia's fastest-growing startups and has scaled internationally since its founding.
The company is led by co-CEOs Connor Archbold and Matt Herbert. Its stated focus is on turning brand performance from guesswork into data-driven decisions, on widening access to brand measurement through affordability, and on helping customers build more sustainable businesses. It serves customers in marketing, brand management and advertising.
