Morning Consult

Morning Consult provides always-on survey research technology and decision intelligence. The company combines high-frequency global data collection with applied artificial intelligence and expert research teams, producing real-time consumer and brand intelligence. Its survey platform collects responses from more than 30,000 people each day across over 100 countries, generating billions of data points that form one of the richest longitudinal datasets available. Independent analyses have found Morning Consult metrics to be the strongest early signal of brand performance available.

The firm's work spans several technical domains: survey research technology, applied artificial intelligence, data collection at scale, longitudinal data analysis, consumer sentiment analytics and brand performance measurement. Its products include an always-on survey research platform for high-frequency, real-time consumer intelligence, and a decision intelligence offering that layers applied AI and research expertise over proprietary data to support client decisions. Geographic reach is global, covering more than 100 countries.

Clients and users of Morning Consult data include financial services firms, government and public policy bodies, media organisations, consumer brands and market research teams. The company's data has been used by newsrooms including The New York Times and Bloomberg, and by institutions such as the Federal Reserve. Morning Consult states that it was founded to address a gap in modern decision-making, with an emphasis on real-time, reliable data and the speed of insight.