TRAACKR

TRAACKR builds a Creator Marketing Intelligence Platform used by large brands to organise creator programmes, measure performance and improve return on investment. The product combines AI-powered analysis with what the company describes as the industry's deepest global creator dataset, alongside enterprise-grade governance tools. Traackr positions the platform as a "decision engine": a system of record that is evolving into an AI-powered tool for shaping creator strategy.

Its customers include L'Oréal, Coty, Samsung and AMOREPACIFIC, spanning beauty and cosmetics and consumer electronics. The company says it serves brands worldwide and describes itself as "born global", with five offices in San Francisco, New York, Boston, London and Paris. Its technical work covers AI-powered intelligence, creator and influencer marketing analytics, a large-scale data platform and enterprise governance software.

Traackr states that its team thrives on collaboration and that the firm is at a pivotal moment in its evolution, extending its platform from a system of record into an AI-powered decision engine.