Smadex SLU

Smadex SLU is a Barcelona-based ad technology company founded in 2010. It operates an AI-powered Mobile Growth Platform and Demand-Side Platform (DSP) that runs performance, direct-response and brand advertising campaigns across in-app, Connected TV (CTV) and mobile web. The system uses customizable machine-learning algorithms, fed by contextual signals and first-party data, to identify and reach high-value converting audiences.

The platform is built for scale and speed: it processes more than 4.5 million ad requests per second with response times below 100 milliseconds. Engineering work spans machine learning, programmatic advertising, creative optimization, contextual signal processing, first-party data utilization and privacy-preserving technology. Named customers include King, Bandai Namco, Voodoo and TextNow, and the company serves campaigns worldwide from its Barcelona headquarters.

Smadex was acquired by Entravision (NYSE: EVC) in 2018 and continues to operate as its programmatic advertising arm. The company describes its working principles as privacy-first and transparent, with an emphasis on engineering quality, measurable business results and accountability. Campaigns are served for customers in gaming, finance, entertainment and the wider mobile app ecosystem.