Moloco

Moloco is a machine-learning company founded in 2013 that operates a planet-scale platform for personalised advertising and monetisation. It serves mobile apps, retailers, marketplaces and streaming providers, applying deep learning and neural-network models to first-party data at scale. The firm runs more than 30 deep learning neural network models across three distinct product lines.

The product portfolio comprises Moloco Ads, a performance-based user-acquisition platform for mobile app marketers that reaches over 2 billion users across 3 million independent apps; Moloco Commerce Media, which lets retailers and marketplaces build revenue-generating advertising businesses; and Moloco Streaming Monetization, a full-funnel advertising stack for streaming providers. Technical work spans operational machine learning, programmatic advertising and performance-based user acquisition.

The company states a mission of being the scaling engine for the internet economy, with the aim of democratising access to advanced AI technology that has historically been the preserve of large technology firms. Moloco was founded by Ikkjin Ahn, who was YouTube's first machine learning engineer for monetisation and also worked on Android's Play Store.