smartclip Europe GmbH

smartclip Europe GmbH is a European adtech company that develops proprietary, privacy-first advertising technology for broadcasters and publishers. Founded in 2008, the firm serves as RTL Group's adtech powerhouse and has grown from a startup into an integral part of Europe's broadcasting infrastructure. It employs over 120 people across multiple European offices.

The company's products include the smartx Ad Server, an ad server solution that lets European broadcasters and publishers manage TV and digital advertising, and smartx SSP, a supply-side platform that enables media owners to monetise and control their own advertising inventory. Its technical work spans ad serving, programmatic advertising, connected TV and a privacy-first approach to technology.

smartclip positions itself as mission-driven and European-rooted, focused on the specific needs of European media owners and on keeping the open internet open. The stated aim is to empower broadcasters and publishers to retain control of their own inventory and their own destiny, in contrast to Silicon Valley competitors.