MAI

MAI, founded in 2024, develops AI agents that automate and optimise performance marketing for small and mid-sized businesses. The company's platform is designed to let eCommerce brands scale advertising spend profitably without employing agencies or managing campaigns manually. It was founded by a former Google ad platform builder and a former Instacart engineering leader, and has raised $25 million in a seed round led by Kleiner Perkins.

The core product is an AI-powered performance marketing platform whose autonomous agents handle campaign creation, bid adjustments, budget pacing and performance optimisation. The system operates around the clock across Google Ads, Meta Ads and Microsoft Ads simultaneously, analysing data and surfacing insights in real time. Technical work spans machine learning, bid optimisation, budget pacing, attribution modelling, customer journey analytics and real-time data analysis.

Alongside campaign management, MAI offers integrations with Shopify and Google Analytics that provide customer journey monitoring and attribution insights for eCommerce brands. The company works across the eCommerce, advertising technology and digital marketing sectors, with a stated mission of making advanced advertising technology available to SMBs and narrowing the gap between them and larger enterprises.