Aidaptive

Aidaptive is an enterprise-grade artificial intelligence and machine learning platform that provides predictive personalization and ML-as-a-service to digital commerce, eCommerce, retail and hospitality businesses. Its flagship product, the Aidaptive Platform, is an end-to-end ML-as-a-service system that predicts customer affinity and intent in order to personalise shopping experiences, optimise marketing campaigns and improve direct booking conversion rates. The company describes the platform as revenue-generating intelligence deployable within minutes.

Headquartered in Cupertino, California, in Silicon Valley, Aidaptive was founded by the former Google team behind the AI and machine-learning infrastructure for Google Ads and Payments. The founding team's combined machine-learning experience exceeds 50 years, and its members have built enterprise products at scale. The company is backed by Dell Technologies Capital and SHAKTI, alongside veteran Silicon Valley technologists and business leaders.

Technical work at Aidaptive spans artificial intelligence, machine learning, predictive personalisation, autonomous intelligence, marketing optimisation and conversion rate optimisation. The company's stated mission is to widen access to enterprise-grade AI technology and to extend the application of machine learning in commerce.