Criteo

Criteo runs a Commerce Intelligence Platform that helps brands, agencies, retailers and publishers buy and sell advertising across the open internet, spanning performance media, retail media and programmatic advertising. Founded in Paris in 2005, the company has grown from a small startup into a technology business operating in more than 20 countries and serving thousands of clients.

Its technical work concentrates on artificial intelligence and machine learning applied to commerce data. Commerce AI, the system underpinning its products, processes over 100 billion shopping signals daily. Around this sit Predictive Bidding, which optimises ad bids according to predicted user value; the Shopper Graph, which resolves shopper identities and commerce data to scale and tune campaigns; and a Commerce Media Platform connecting marketers with media owners.

Engineering problems include real-time processing of data at very large scale, algorithmic bidding optimisation, identity and shopper graph resolution, and commerce data analytics. The stated objective of these systems is to make commerce advertising more transparent, efficient and effective.

The company describes itself as data-driven and AI-first, built on proprietary commerce data. It employs an emphasis on transparency, efficiency and effectiveness in commerce advertising, and serves four distinct customer segments: brands, agencies, retailers and publishers.