Hubtype

Hubtype is a conversational technology company founded in 2016 and headquartered in Barcelona, Spain. It helps multinational brands build and scale conversational strategy by deploying AI agents on messaging channels such as WhatsApp, Facebook Messenger and web chat. These agents are designed to understand customer requests, access backend systems and complete complex workflows within the conversation itself.

The company's platform combines graphical interfaces with messaging channels to move enterprises beyond basic chatbots towards sophisticated conversational applications. Its technical work spans conversational AI, natural language understanding, workflow automation, backend systems integration and in-chat webviews - rich graphical elements that support forms, document uploads and guided actions such as booking travel, processing payments, requesting refunds or submitting insurance claims without the customer leaving the chat. The platform handles millions of conversations monthly.

Hubtype's customers include enterprise brands across airlines and travel, insurance, security services, retail, fashion and financial services, among them EasyJet, Wizz Air, JetSMART, Securitas Direct, Allianz, Decathlon, Mango and Levi's. The company was founded by a group of founders focused on improving customer experience beyond traditional phone and email channels, and its work with multinational brands reflects an emphasis on enterprise-grade reliability and control.