CSC Generation

CSC Generation is an AI-native holding company that acquires iconic but technologically outdated retail brands and rebuilds them around proprietary technology. The group's growth strategy centres on strategic M&A: it targets retail businesses with strong brand recognition but ageing systems, then applies its own platform to modernise their operations. CSC Generation reports annual revenue of more than $1 billion and a portfolio of 13 brands.

At the core of the operation is Genesis, a proprietary operating platform that unifies a Data Fabric, an Automation Engine and shared services across the portfolio. Its purpose is to modernise operations, elevate customer experience and expand margins at the brands it powers. Technical work spans artificial intelligence, machine learning, automation and omni-channel retail technology, with data-driven strategy underpinning how the company is run.

Portfolio banners such as Sur La Table, Backcountry and One Kings Lane - spanning home goods, outdoor and sporting goods and e-commerce - serve as real-world innovation hubs where the company's proprietary AI is deployed and tested. Employees therefore work on technology applied directly to live retail operations rather than in isolation from them.

The company operates from six offices: Austin, Chicago, Los Angeles, Salt Lake City, Seattle and Toronto. It is backed by investors including Altos Ventures, Maveron and Khosla Ventures, and describes its culture as AI-native, with data-driven decision-making and growth through acquisition.