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CROSSMARK

CROSSMARK is a sales and marketing services company for the consumer goods industry, providing in-store and online retail execution, sales, marketing and analytics services across major North American retailers.

CROSSMARK is a sales and marketing services company serving the consumer goods industry. Founded in 1905 in Fort Smith, Arkansas, it has grown from a single supply point into a national sales agency with more than 25,000 employees and coverage of all major retailers throughout North America, spanning nearly every category of the consumer goods sector. Its work reaches grocery, mass merchandise, club, drug and pharmacy, convenience and home improvement retail.

The company's services combine headquarter sales, in-store retail execution, marketing and global business services with eCommerce capabilities, helping brands grow both in store and online. Since July 2024 CROSSMARK has been part of Acosta Group's agency collective while retaining its own brand identity.

Technology is a growing part of the business. Technical work covers artificial intelligence, advanced modeling, insights and analytics technology, eCommerce technology and proprietary software platform development. The firm's proprietary platform, CROSSMARK Accelerator™, delivers insights and analytics through advanced modeling and artificial intelligence.

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