Adverteyes

Adverteyes is a creative intelligence company that measures and predicts attention and emotion responses to advertising content. Its work is aimed at brands seeking to improve the business performance of their advertising: by assessing how viewers respond to creative assets, the company helps marketers select and refine the material most likely to drive sales. The underlying technical domains include artificial intelligence, machine learning, computer vision, emotion recognition and predictive analytics.

The company's flagship product, PreView, assesses creative performance at scale and predicts which assets will produce the strongest sales results. Around it sits a wider set of offerings: Creative Scoring, which scores advertising assets for predicted business impact; Brand Playbooks, guidance for improving advertising effectiveness; Competitor Tracking, monitoring and analysis of rivals' creative performance; and Platform Licensing, which allows the technology to be embedded in customers' own marketing stacks.

Adverteyes works across the advertising, marketing, consumer packaged goods and technology sectors. Its proprietary database contains 336 billion frames of viewing mapped to attention and emotion, drawn from more than 18m webcam observations, and the company has analysed over 90,000 advertisements. Clients include P&G, Mars, Google and Nestlé.