Vidmob

Vidmob operates an AI-powered creative intelligence platform that analyses digital advertising creatives to establish which elements - colour, sound, messaging, pacing - correlate with performance. The company sells to brands, agencies and media teams seeking to make creative work measurable rather than intuitive, and positions itself as the originator of a category it calls creative data. Its stated aim is to reduce creative waste and improve return on investment.

The platform has analysed more than 18m ad creatives across major digital channels. Underpinning it are more than 40 proprietary artificial-intelligence models, drawing on machine learning, computer vision and data analytics, which have processed some 3 trillion creative elements and tied them to observed performance data. Vidmob employs 175 people across five offices worldwide and has raised $210m in funding.

The company operates in the digital advertising and marketing-technology sectors, and maintains a social-impact arm, Vidmob Gives, a 501(c)(3) initiative that extends its creative intelligence tools to non-profit organisations.