Wag!

Wag! is a technology platform founded in 2015 that connects pet owners with vetted caregivers for on-demand pet care services, including dog walking, pet sitting, boarding, drop-in visits, and training. The company operates across the United States and has facilitated over 16 million services through a community of more than 500,000 pet caregivers. Its technology stack spans GPS tracking, mobile app development, and real-time communication systems, supporting features such as GPS-tracked walks, instant booking, and live chat between pet parents and caregivers.

Beyond its core pet care platform, Wag! has built a portfolio of related products. These include Petted, a pet insurance comparison service; Dog Food Advisor, a pet food review and recommendation resource; WoofWoofTV, a social media content channel with over 18 million followers; and maxbone, a brand offering modern pet essentials. This breadth of products creates a broader ecosystem around pet ownership and care.

All services through the Wag! Platform are bonded and insured, with property damage protection and 24/7 customer support provided. The company screens its caregiver network to ensure reliability, which is central to its business model of building trust between pet owners and independent service providers.