SimpliFed

SimpliFed is an American virtual-care company founded in 2019 that provides maternal and infant feeding support through certified lactation consultants (IBCLCs) and other care professionals. Its services cover the full range of feeding paths - breastfeeding, chestfeeding, formula feeding, pumping and donor milk - delivered on a judgment-free, evidence-based basis. The company was established out of its founder's personal experience as a mother of two, and states a mission focused on health and economic equity.

Care is delivered through the SimpliFed virtual maternal health and baby feeding support platform. Support begins at 28 weeks of pregnancy and continues through the postpartum period and weaning, with 24/7 access to care navigators, bilingual providers and flexible scheduling that includes night and weekend appointments. The company describes its approach as validation-driven and culturally inclusive, accommodating all feeding choices rather than privileging one.

The service is financed through health plan partnerships rather than direct payment: families in all 50 U.S. states can access care at no cost through their health coverage. SimpliFed operates at the intersection of maternal health, infant nutrition, telehealth and payer services, positioning itself as a care-navigation and virtual-care partner for health insurers.