Faire

Faire is a wholesale technology platform serving independent retailers and the brands that supply them. Its marketplace allows retailers to browse and order wholesale merchandise from thousands of independent brands at wholesale pricing, while a complementary set of tools lets brands grow retail relationships and take orders from those same retailers. The company operates globally and is active across verticals including clothing boutiques, grocery and local retail.

Technical work at the company spans e-commerce platform technology, online wholesale marketplace systems and retail technology. Two products anchor the offering: the Faire wholesale marketplace, which connects retailers with a large global selection of brands, and Faire for brands, the platform used to manage retail accounts and orders. Supporting resources cover retailer shopping, ordering and eligibility questions.

Public messaging places emphasis on local communities; the company describes its mission as strengthening the unique character of local communities and positions its engineering work around technology that powers local retail. Founding year, headcount and funding details are not disclosed in the materials reviewed.