adnomaly

adnomaly is a B2B SaaS AdTech company that protects digital advertising budgets by automatically detecting anomalies in campaign setups and taking corrective action. Its core product, the adnomaly Detection Engine, applies machine learning to historical data to identify unusual patterns across paid social, programmatic and paid search platforms in real time. When an anomaly is detected - a wrong budget, missing geo-targeting or a 404 landing page, for example - the system can deactivate the affected campaign elements and notify the relevant stakeholders.

The product line also includes the DSP Assistant, which provides real-time guidance during campaign setup to prevent errors before they occur, and the Campaign List, a centralized dashboard aggregating campaign status and key performance indicators across multiple demand-side platforms. Integrations cover Meta Ads, TikTok, Pinterest, Snapchat, DV360, The Trade Desk and Google Ads. Technical work spans machine learning, anomaly detection, real-time monitoring and alerting, historical data pattern analysis and campaign automation.

Founded in April 2021 by CEO Max von Weber and CTO Mohamed Omeirate, the company is headquartered in Düsseldorf, Germany, and serves global media agencies and brands. More than €350m in media budgets has been secured through the platform, with customers including WPP, GroupM and Havas.