IPG Mediabrands GmbH
Media and marketing solutions division of Interpublic Group, delivering data- and AI-driven media planning across 100+ markets via platforms including Omni and Acxiom Real ID.
IPG Mediabrands GmbH is the media and marketing solutions division of Interpublic Group (NYSE: IPG). The company delivers systematic, outcomes-driven media planning and marketing solutions across all channels and consumer touchpoints, combining global reach in more than 100 markets with local expertise. It employs over 40,000 specialists and manages more than $47 billion in marketing investments for clients worldwide.
Its technical work spans data intelligence, artificial intelligence, machine learning, identity resolution, media planning, data-driven targeting, and analytics and measurement. Central to this is Omni, a proprietary intelligence platform that unifies data, creativity and AI to deliver insights and integrated media planning. Acxiom Real ID, an identity solution, enriches 2.6 billion verified global IDs and trillions of consumer signals for precision targeting and measurable results.
The company operates a portfolio of global media and marketing agencies, including UM, Initiative, OMD, PHD, Hearts & Science, Mediahub and Mediabrands Content Studio, the latter focused on content and marketing services. Culture signals emphasise a mission-driven approach to client growth, intelligence at the core of its methods, and an emphasis on outcomes-driven, data-driven and creative excellence, backed by the resources and scale of a Fortune 500 parent company.