WPP Media

WPP Media is WPP's global media collective and, by its own account, the world's largest media investment group, managing some $65 billion in media investments for brands. It employs more than 40,000 media experts across 160 offices in over 80 markets, working with clients including Cartier, Weetabix, Dream11, Uber, Nokia and Google Workspace.

The group's technical work centres on artificial intelligence and marketing technology. Its platform, Open Media Studio (OMS), part of WPP's intelligent marketing system, WPP Open, is designed for privacy-first data collaboration and uses trillions of data points for media planning and delivery. Related domains include data analytics, personalised media delivery, media investment and planning, and commerce.

The organisation describes an integrated model spanning creative, production, data and commerce, bringing together platforms, people and partners. Stated priorities include privacy-first collaboration and measurable business outcomes at scale, within what it characterises as an approach built for the AI era.