WPP Media Services

WPP is a British multinational communications and advertising holding company, founded in 1971 and headquartered in London, England. It describes itself as a growth partner for leading brands, working at the intersection of creativity, media and technology. The company operates across more than 100 markets globally, structured around four core divisions: WPP Media, WPP Creative, WPP Enterprise Solutions and WPP Production.

WPP Media delivers AI-driven media and data solutions, spanning media intelligence and data analytics. WPP Creative houses agency brands including VML, Ogilvy and AKQA. WPP Enterprise Solutions combines customer experience, commerce, CRM and technology platforms, while WPP Production offers high-velocity, AI-powered content creation at scale. These capabilities are unified through WPP Open, an agentic marketing platform that brings together the company's media, creative, production, enterprise and strategic counsel functions.

The company's technical work spans artificial intelligence, agentic AI marketing platforms, content production technology, and customer experience, CRM and commerce technology. WPP states that it positions AI as a creative partner intended to amplify human potential rather than replace it, and describes a culture focused on creativity, belonging and continuous learning. The company has been in operation for more than five decades.