Ebiquity

Ebiquity is an independent marketing effectiveness consultancy, founded in 1997 and headquartered in London. It advises advertisers on optimising media and marketing investment through data analytics, marketing effectiveness measurement and digital governance. The firm employs over 650 experts and operates across 18 markets worldwide. Its client base includes more than 75 of the world's top 100 global advertisers, together with some 500 further clients.

The company organises its work around three service pillars. Transform helps brands change how they approach media and marketing investment. Govern runs digital governance programmes designed to make advertising practices transparent, ethical and compliant; the firm states that these collectively realise more than $1 billion in value improvement for advertisers each year. Grow provides consulting services intended to deliver measurable growth from media investment, with an average client ROI improvement of at least 15%.

Technical work spans data analytics, marketing effectiveness measurement, digital governance, media investment optimisation and the derivation of strategic insights from data. The firm describes its approach as independent and fact-based, and emphasises collaboration with advertisers, agencies, media, technology and trade partners, along with a stated commitment to responsible advertising and a fairer, more effective and more sustainable marketing landscape.