Cresta

Cresta is a generative AI company founded in 2017, building technology for contact centres. Its platform captures expertise from top-performing agents and makes it available across an organisation in real time, enabling conversation automation, performance coaching, and operational insights. The company counts Cox Communications, Hilton, and Intuit among its customers, operating across sectors including telecommunications, hospitality, and software.

The firm's origins lie in Stanford AI research, and its leadership includes prominent figures in the field. Co-founder Sebastian Thrun, known for his work at Google X and Udacity, and CEO Ping Wu, formerly of Google, have shaped a company culture oriented around pushing the boundaries of applied machine learning.

Cresta's core product, the Cresta Platform, combines human and artificial intelligence to help contact centres discover insights from conversations, automate complex interactions, and improve agent performance from the outset. The company works across multiple technical domains, including generative AI and machine learning, applying these to the practical challenge of making customer-facing operations more effective.