Catalina
Catalina provides personalised CPG marketing solutions using deterministic purchase data and real-time intelligence to analyse shopper behaviour for retailers, brands and agencies.
Catalina provides personalised CPG marketing solutions for retailers, brands and agencies, applying deterministic purchase data and real-time intelligence to shopper behaviour across digital and physical channels. Its database covers more than 280 million American shoppers, and the company describes itself as one of the world's largest sources of deterministic purchase data. Headquartered in the United States, it operates at global scale within consumer packaged goods, retail and advertising.
Technical work centres on deterministic purchase data analytics, real-time intelligence, shopper behaviour analytics, audience segmentation and campaign measurement. The Personalized CPG Marketing Solutions Ecosystem delivers individualised messages based on purchase history across channels, while real-time intelligence and rapid responsiveness capabilities support personalised marketing intended to maximise consumer relationships.
The company describes its culture as inclusive and flexible, with support for community engagement and professional growth. Teams work at the intersection of analytical rigor and creative activation, turning data into actionable insights and focusing on measurable value from every campaign. Further details are available at catalina.com.
