Amsive

Amsive is a data-led performance marketing agency, founded in 1980, that helps brands identify and reach their highest-value customers through personalised, measurable campaigns spanning both digital and direct marketing. Its work covers audience science, consumer intelligence, SEO, paid search, social media, direct mail, audience activation and campaign measurement, with particular focus on the healthcare, financial services, insurance, retail and education sectors.

Two proprietary assets underpin the offering. Audience Science® is the firm's approach to identifying, targeting and connecting with priority customers, while its data platform supplies the underlying audience intelligence: 250 million universal IDs and more than 70,000 custom attributes, used to optimise spend and activate audiences more quickly. The firm also applies AI-powered execution to its marketing operations.

Amsive operates from offices in New York and Nashville, with additional locations across the United States. The firm describes itself as bringing together practitioners from digital and direct marketing, and states that it values collaboration, innovation, continuous learning and data-led decision-making.