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NielsenIQ

NielsenIQ provides market research and consumer insights on buying behaviour to manufacturers and retailers, using AI-powered analytics across a global operation of about 30,000 people.

NielsenIQ is a consumer intelligence company that provides market research and consumer insights on buying behaviour to manufacturers and retailers worldwide. Founded in 1923, the company is credited with creating the concept of market share and now employs approximately 30,000 people across global operations. It is headquartered in Chicago.

The company's work spans several technical domains: AI-powered predictive analytics, market measurement, consumer behaviour analytics, brand and media analytics, shopper data analytics and market research. Its Full View™ platform offers data on every customer, channel, aisle and click, and serves more than 23,000 retailers and manufacturers. Other solutions cover sales and share data, innovation for new product development, and brand performance and media effectiveness.

NielsenIQ operates in the retail, consumer packaged goods and market research sectors. Prospective candidates can expect to work within a large, long-established organisation with a global footprint, focused on data-driven decision making and the application of AI-powered analytics to consumer and retail questions.

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