C.A.

C.A. is a full-service consumer brands agency serving consumer packaged goods companies across the United States. Founded in 1962 and headquartered in the Chicago area, the firm builds brand value and delivers real-time revenue for its clients through every class of trade, working across drug stores, mass retailers, grocery, convenience, natural and specialty stores, and fresh markets. It employs more than 300 associates nationwide.

The agency's work spans retail sales and merchandising, category management, market information and insight, trade marketing program development and revenue growth programs. Its stated method is to turn information into insight, and insight into programmes that work. To that end, C.A. fields dedicated teams of category experts for each retail channel, tasked with identifying sales opportunities that might otherwise go untapped.

Operations run through an operating partnership network comprising C.A. Fortune and C.A. Ferolie, described as a national agency solution combining deep category expertise with the agility to respond quickly to market changes. The model is built on local presence, ownership and accountability, and on partnership-oriented relationships with clients rather than purely transactional ones.

Nearly six decades after its founding, the agency's heritage remains a notable feature of its identity, as does its emphasis on long tenure, dedicated teams and category expertise.