Avidity

Avidity is a multi-agency group built around a single proposition: helping brands sell more. It brings together five specialist agencies - McCurrach, Standout, Zing, Wave and Thumbprint - which collectively deliver end-to-end sales and marketing solutions for clients. The group draws on a combined heritage of more than 120 years in the field.

Work spans several disciplines, including field marketing, tactical activation, EPOS analytics, consumer experiences and immersive consumer engagement, delivered through a data-led approach to execution. Clients come primarily from FMCG, consumer electronics and financial services.

The group describes its culture as forward-thinking and purpose-driven, with an emphasis on authenticity, employee wellbeing and professional development. It places weight on challenging established norms and on constant evolution in how sales and marketing programmes are designed and run.