AskNicely

AskNicely is a customer experience software company founded in 2014 in Auckland, New Zealand, and now headquartered in Portland, Oregon. It builds an AI-powered platform for multi-location service businesses that captures real-time customer sentiment and turns feedback into specific actions for branch managers and frontline employees. The AskNicely Platform collects responses through NPS, CSAT, five-star, transactional and conversational surveys, delivered by email, link, SMS, web badge and in-app channels. The company says it serves more than 1,000 service businesses.

Alongside the core platform, AskNicely offers NiceAI, which analyses customer feedback and reviews to produce actionable insights, as well as supporting capabilities spanning feedback analytics, reputation management, employee activation, referral workflows, integrations, APIs and mobile applications. The work draws on artificial intelligence and machine learning, natural language processing, survey technology and API-based integration with customers' existing systems.

The company's customers operate across industries including healthcare, financial services, pest control, home services, fitness, accounting, insurance and professional services. Internally, AskNicely describes a focus on empowering frontline employees and recognising positive work, with an emphasis on converting customer feedback into measurable improvements in retention, referrals, reputation and revenue.