Job Description
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
- Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
- Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
- Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Coordinator, Marketing & Digital Marketing
A Little Bit About Our Team
The mission of the Warner Records Artist Marketing team is to drive fandom, music consumption, D2C purchases, and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist’s overall marketing presence, including digital narrative development, digital advertising, social content ideation, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding, websites, etc. We work directly with the artists to translate the vision of their music into groundbreaking campaigns and provide in-depth creative consulting geared toward growing a highly engaged fanbase..
Your Role
The Coordinator of digital marketing will play a vital role on the established artist marketing team, working with some of the most iconic artists in the world. In this role, you will use viral and digital marketing to activate current and future fans to drive overall awareness, sales, and streaming consumption. You will also help create cutting-edge short-form content for artists' social media around campaign rollouts. This role will also support the SVP, Marketing and Digital Strategy, with administrative tasks and assist with daily overall marketing tasks related to artist campaigns.
Here You’ll Get To
- Support the Digital and Marketing team in all aspects of artist campaigns
- Develop viral and creator campaigns on TikTok, X, Instagram, YouTube, and Snap
- Manage and create super fan groups for Warner Records’ most iconic artists
- Work hand-in-hand with Creative to ensure all content—from short-form video to interactive design—feels cohesive, intentional, and on-brand across the campaign ecosystem.
- Execute short-form content shoots for artists
- Manage the calendar of the SVP, Marketing and Digital Strategy
- Mange artists YouTube Channels
- Flag potential problems as seen on social (negative comments, talk of leaks, etc.)
- Support the department SVP with admin tasks like scheduling and expenses
- Work collaboratively with other departments such as Marketing, Production, and A&R Admin to set up for releases across multiple artists
- Send Assets (Artwork/Video) to the design team for asset creation to support all releases
- Participate in weekly brainstorms about our artists’ digital strategies
- Create custom ticket links as needed (for releases, ticket sales, streams, etc)
- QA and upload social assets for artist channels, updating content over the lifecycle of a song or album
- Add tour and livestream dates to artist websites and social media
- Strategize and create content for and post to all official Warner Records social channels, including our TikTok, Instagram, X, and Facebook
About You
- Bachelor’s degree or equivalent
- Minimum of 2+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company
- Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
- Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
- Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
- Knowledge on how to “move the needle” online, be it driving consumption, engagement, or growth
- A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy
- A passion for rock and pop music
- Experience with viral creator campaigns and relationships with agencies and creators
- Experience with content seeding
We’d Love It If You Also Had
- Photoshop, Illustrator, Canva, or other graphic design knowledge
- Video editing experience for short-form video, cutdowns with programs like Adobe Premiere or iMovie.
- Experience using project management software such as Monday and Basecamp
- Understanding of social media analytics and posting tools such as Chartmetric
- Record Label experience
- People management skills
- Catalog marketing experience
About Us
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.
Salary Range
$20.00 to $24.00 Hourly
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
Links To Relevant Documents
2025 Benefits At A Glance final.pdf
EVerify Participation Poster.pdf
Right To Work .pdf
