WON.ai

WON.ai is an AI-first commerce consultancy that helps retail, travel, hospitality and financial services brands use artificial intelligence to redesign the experiences and operations that drive profit. The firm works at the intersection of AI strategy, experience design and engineering, combining senior strategists and experience designers with AI reasoning rather than treating the two as separate disciplines.

Its work is organised around two offerings. Experience Intelligence pairs quantitative customer data, qualitative research and behavioural insights with AI reasoning to identify opportunities that conventional research methods tend to miss. Operational Intelligence concentrates on how work gets done inside organisations, drawing on operational data, business processes, organisational knowledge and AI reasoning alongside strategy and systems thinking.

Technical work spans artificial intelligence and AI strategy, customer data analytics, qualitative research and behavioural insights, operational data and business process redesign, and data platforms including Databricks and Snowflake. Beyond the core retail, travel, hospitality and financial services markets, the firm also serves clients in private equity, consumer packaged goods, mortgage lending, apparel and direct-to-consumer.