Wealthsimple

Wealthsimple is a Canadian fintech company and the country's largest, with more than 3 million users and over $100 billion in assets under management. It builds technology intended to make financial services transparent, low-cost and accessible, regardless of a customer's net worth or financial knowledge. The company operates in Canada.

The product line spans several parts of personal finance: Automated Investing, a robo-advisory service; Self-Directed Trading, a platform for users to place their own investment trades; Cryptocurrency Trading; high-interest savings and chequing accounts; a Tax Filing service; and Wealth Management, which pairs technology with human advisers to deliver personalised financial advice. Engineering work covers fintech platform development, automated investing technology, cryptocurrency trading technology, personalised financial advice technology and wealth management technology.

The company describes itself as mission-driven, with an emphasis on the democratisation of financial services, continuous expansion of its offerings and an intuitive, user-friendly experience. It combines sophisticated technology with human expertise, and continues to add products across banking, investing, cryptocurrency, tax preparation and wealth management.