Way

Way is an experiential ecosystem platform for enterprise brands, founded in 2020 and headquartered in Austin, Texas, with EMEA operations in Paris. The company builds software that lets brands design, launch and manage signature experiences and activations at scale, with the stated aim of driving loyalty and generating experiential revenue. Its clients include Hyatt Hotels, Hilton, Alaska Air Group and Auberge Resorts Collection, spanning verticals such as hospitality, hotels and resorts, aviation, fashion, lifestyle, and travel and tourism.

The product suite consists of four modules. Core Platform is an all-in-one system for managing and launching brand experiences. Curation Lab applies AI-driven curation to the selection and design of experiences. Loyalty Sync integrates with brand loyalty programmes for member engagement. Partner Exchange is a brand-to-brand marketplace for experiential collaborations. Technical work across the company covers platform software development, data analytics, loyalty and member engagement technology, and partner integration technology.

Way reports more than 120,000 unique experiences powered, operations in 50 countries and over 2.5m global participants, with an average revenue per experience of $10,000. The company raised $20m in a Series A round led by Tiger Global and MSD Capital, at a valuation of $100m. Its approach combines data-backed programming with operational execution across international markets, with experience examples cited in locations including Mexico City and the French countryside.