Voodoo

Voodoo is a mobile app and games company founded in 2013 in France. It creates and publishes hyper-casual games and consumer apps, and works with creators to turn ideas into commercial hits. The company employs more than 800 people and operates across multiple continents.

Its scale is considerable. Voodoo's titles have been downloaded 8 billion times and attract 150 million monthly active users; the company reported revenue of $670m in 2024. Paper.io, its first breakthrough game, has been downloaded more than 35 million times. The business spans mobile game development, game publishing, rapid prototyping and data-driven game testing and analytics.

The working method is built around fast, measurable experimentation. Teams launch games weekly to test ideas and collect data, and decisions are made on the evidence that follows. Voodoo's founders had no prior industry experience: their first released title, a quiz game launched in France, failed outright, and the studio persisted through repeated iteration before finding its format.

Roles at Voodoo sit within mobile game development, publishing, analytics and the broader consumer apps business, in France and internationally.