Phiture

Phiture is a mobile growth consultancy founded in 2016 in Berlin, where it is headquartered. The firm works with brands to grow their mobile apps across a range of disciplines: App Store Optimization (ASO), performance marketing, retention and CRM, creative services, and data and AI. Clients span several industry verticals and include Spotify, Adobe, Headspace and LEGO. The company employs more than 100 people, drawn from over 40 nationalities, and describes itself as multi-award-winning.

Its work is organised around two proprietary offerings. The first is the Mobile Growth Stack, a mobile growth framework developed from client engagements rather than theory and used across the firm's projects. The second is a weekly growth experimentation programme, which combines creative work with data analysis and runs more than 500 experiments a week for clients. Both sit within a broader practice of mobile growth experimentation and growth framework development, covering the full app growth funnel from acquisition to retention.

Phiture was founded by mobile veterans and has grown from a small backroom office into a team of designers, writers, engineers and data scientists. The firm describes its culture as people-centric, with an emphasis on kindness, respect, continuous learning, mentorship and knowledge sharing. Teams work cross-functionally on client problems, and curiosity and collaboration are stated features of its approach. Further information is available at https://phiture.com/.