Vitamin Well Group

Vitamin Well Group creates and sells functional beverages and high-protein snacks aimed at health-conscious, active consumers, positioning its products as modern alternatives to sugary sodas and artificial sports drinks. The group reports annual revenue of 650 million euros and sells in more than 40 markets worldwide. Further information on its founding and headcount is not published.

The portfolio spans three brands. Vitamin Well offers thirst-quenching beverages enriched with vitamins and minerals, marketed as a healthier and tastier alternative to sugary sodas. NOCCO produces sugar-free performance beverages for active lifestyles. Barebells makes high-protein snacks designed to taste good.

Technical work across the group covers functional beverage formulation, sports nutrition, food science and nutrition, sustainable packaging, and emissions reduction. All Vitamin Well bottles are made from 100% recycled plastics, and the company's emissions reduction targets are aligned with the Science Based Targets initiative.

The group describes its mission as transforming how the world hydrates and fuels active lives, with an emphasis on quality ingredients and on the coexistence of great taste and real nutrition. It operates in the functional beverages, sports nutrition, healthy snacks and beverage manufacturing sectors.