The Quality Group GmbH
The Quality Group GmbH is a Hamburg-based sports nutrition and supplements group combining the brands ESN and More Nutrition in a digital direct-to-consumer and social commerce model with in-house production and logistics.
The Quality Group GmbH is a German sports nutrition and dietary supplement group headquartered in Hamburg. Formed in 2021, it unites two brands under one strategic umbrella: ESN, founded in 2007 and Germany's leading brand in the sports nutrition market, and More Nutrition, established in 2017, which offers weight loss and health nutrition products. Together they position the group as Germany's leading provider of sports nutrition, supplements and sugar-reduced products, with annual sales exceeding EUR 680 million and more than 1,200 employees.
The group operates a digital direct-to-consumer and social commerce business model, supported by in-house production and logistics. Its product portfolio includes ESN protein powders, bars and supplements, More Nutrition weight loss and health nutrition solutions, and a range of sugar-reduced products. Product development places an emphasis on food science and nutritional formulation, with science-backed products as a stated focus.
Technical work spans e-commerce platform development, social commerce, manufacturing and production, and logistics and fulfilment technology. The company has private equity backing and an international footprint, with presence in Germany, Italy, Spain, the Netherlands and the United Kingdom. Working arrangements include hybrid and remote setups across a rapidly growing team.
