Tropicana Brands Group

Tropicana Brands Group is a beverage company formed in 2022 as a $3B venture, built to disrupt and expand the beverage category. It holds a global portfolio of juice and chilled beverage brands, among them Tropicana, which has led the orange juice category for more than 76 years, alongside Naked, KeVita, Izze, Copella and Punica. The company operates across the beverages, juice and fresh-tasting and chilled drinks sectors, with a stated mission of a drinking experience that delights the senses and nourishes the body.

The firm describes itself as a first-of-its-kind company in the beverage industry and runs with a startup mindset despite its scale. Its stated aim is to become the number one or number two player in its markets, a goal pursued through innovation and the future-proofing of its portfolio. Geographic presence is global.

For candidates, the notable features are the combination of large-scale brands with an entrepreneurial operating model, a culture oriented towards disruption and value creation, and a portfolio spanning both long-established juice franchises and newer functional and chilled beverages.