Veterinary Emergency Group
VEG runs open-concept, 24/7 emergency veterinary hospitals in the United States where families stay with their pets through treatment and pricing is disclosed upfront.
Veterinary Emergency Group, known as VEG, is an American provider of emergency veterinary care. Founded in 2014 by Dr. David Bessler, a practising emergency veterinarian who has worked in emergency rooms since 2003, the company operates hospitals designed around the needs of both the animals under treatment and the people who own them. It is one of the fastest-growing veterinary companies in America and reports the highest Net Promoter Score in the veterinary industry.
Its hospitals run 24 hours a day, seven days a week, 365 days a year. The physical model is open-concept: families remain with their pets throughout treatment, including during surgery, rather than waiting in a lobby. Pricing and treatment options are explained from the point of arrival, with the stated aim of avoiding surprise fees and long waits. The company frames its approach as radical transparency about costs and clinical choices.
VEG works across veterinary care, pet healthcare and emergency veterinary services, and its presence is concentrated in the United States. A central mission is described as putting people and pets first, supported by what the company calls a compassionate, supportive and emotionally intelligent approach to care and a customer-focused, pet-parent-centric experience.