Veepee

Veepee is a French e-commerce company founded in 2001 that invented the online flash sale concept. Its platform hosts exclusive, time-limited sales events run in partnership with brands, offering branded products at discounts of up to 70% off across fashion, designer clothing, home goods, wine, travel, beauty and experiences. The model is designed to help partner brands manage stock, promotions and traffic, while members gain access to high-quality brands at reduced prices.

The company works with over 7,000 brand partners and counts 28 million active members, drawing around 3 million visitors a day. Turnover reached 3.3 billion euros in 2024. Veepee employs 5,000 people across 10 countries, with its roots in France and a team presence spanning Europe.

Technically, the business rests on an e-commerce platform built for event-driven retail: flash sale mechanics, stock and promotion management, and traffic management at scale, where large volumes of members converge on a changing catalogue of time-limited offers. The company describes an innovation-driven culture dating back to the invention of the online flash sale in 2001, with an emphasis on discovery for members and a collaborative approach between brands, members and the company itself.