Underscore Marketing

Underscore Marketing is an independent, women-owned strategic media agency founded in 2002 and headquartered in New York. It specializes in data-driven promotional strategies for pharmaceutical, healthcare and wellness brands in the life sciences sector, serving mid-sized clients with strategic marketing and media execution aimed at measurable business results.

The agency's work spans paid search, programmatic advertising, social media marketing, display advertising, endemic platform advertising, omnichannel media planning and data-driven marketing analytics. Its Omnichannel Media Solutions combine cross-media planning with practical execution for healthcare providers, patients and payors, with a focus on maximizing Return on Marketing Investment (ROMI). A second offering, Data-Driven Promotional Strategies, is designed to deliver measurable outcomes for life sciences clients.

Underscore Marketing operates as an integrated team of cross-media specialists, supported by a leadership team with decades of life sciences experience. The agency is ranked among the top 100 marketing agencies and has been recognised by Inc. 500, KPMG, Pharma360 and MM&M.