AndAgencyAmsterdam
Amsterdam-based data-driven agency combining influencer marketing, PR, talent, content and advertising through its ROInfluence platform and a creator-led model.
AndAgencyAmsterdam is a data-driven agency that combines influencer marketing, public relations, talent management, content production, advertising, social media and events under a single creator-led model. Founded in 2018 and based in Amsterdam, the agency works across the Netherlands and the wider European market, with campaigns aimed largely at Gen Y and Gen Z audiences.
The firm's work is organised around ROInfluence, its own data-driven platform. The system is used to shape strategy across paid, earned and owned channels and to measure the performance of influencer marketing activity, supporting cross-channel campaign planning as well as marketing performance measurement and data-driven analytics.
The agency describes its team as enterprising, resourceful, driven and intuitive, with excellence at the core of its work. Its culture is creator-led, with an emphasis on authentic brand storytelling and authentic voices. Industry coverage spans influencer marketing, PR, talent management, content production, advertising, social media and events.