Matchnode

Matchnode is a digital health marketing agency, founded in 2012 and headquartered in Chicago. It runs HIPAA-compliant paid media programmes for healthcare brands on Meta, Google, TikTok and connected TV, working with clients across digital health, telehealth and virtual care. The agency reports managing over $100 million in advertising spend across Meta ads and Google ads, and has driven more than four million digital health conversions for its clients.

The agency's work rests on two co-equal pillars: creative strategy and production, and the technical infrastructure beneath it. That infrastructure includes server-side event tracking, CAPI (Conversions API) implementation, CDP onboarding and HIPAA-compliant data architecture, built to satisfy both legal and performance requirements. Technical domains span paid media management, performance marketing and patient acquisition, alongside growth strategies for digital health companies, telehealth brands and virtual care platforms.

Matchnode operates as an embedded growth function for its clients rather than as an external vendor. Reporting is accountable to unit economics, with booked appointments and cost per acquired patient measured in place of impressions or clicks. The company is a Meta Business Partner and a Google Premier Partner.