TRADER Corporation

TRADER Corporation is a Canadian technology company and digital marketing partner to automotive retailers, manufacturers and lenders. Founded in 1975 and headquartered in Toronto, Ontario, it operates AutoTrader.ca, Canada's largest automotive marketplace, which attracts more than 25 million visits a month. The firm's other holdings include AutoSync, a dealer software platform serving over 3,500 dealerships nationwide, and Dealertrack Canada, the country's leading automotive financing portal, which processes more than 6.5 million credit applications a year.

Beyond its marketplace, the company runs technical work spanning digital marketplace and dealer software platforms, automotive financing and credit-processing technology, lien and collateral management systems, digital marketing solutions and pricing tools. Its Collateral Management Solutions business provides lien, recovery and insolvency management services to Canadian lenders, while buyer guides and pricing tools are designed to streamline the buying and selling of vehicles.

TRADER's customers sit across automotive retail, dealerships, manufacturing and lending. The stated aim of its products is to simplify the car buying and selling process and to help dealers sell more vehicles more profitably. In 2024 the company was acquired by AutoScout24, a combination that brings European and North American automotive retail expertise together.