AutoFi

AutoFi is a fintech company that provides a digital retailing and financing platform for the automotive industry. Its core product connects car dealers with a network of more than 40 of the largest lenders in the United States, allowing buyers to purchase and finance vehicles online. The platform processes approximately $4 billion in funded loans a year and operates across the United States and Canada.

Beyond the lending network, AutoFi sells dealer-facing tools and guided workflows intended to unify the customer sales experience across a dealer's website, the showroom floor, and OEM and marketplace partnerships. The aim is to help dealers close more deals while retaining control over pricing and profitability. The work spans fintech and lending technology, digital retailing platforms, dealer workflow automation, and API and partner integrations with OEMs and marketplaces.

The company's team draws on experience from finance, technology and the auto industry, including people who have worked on the showroom floor and negotiated deals firsthand. AutoFi describes a pragmatic focus on specific dealer problems: disconnected online-to-showroom experiences, disorganised sales processes, and a gap in trust between customers and dealers. The team is distributed across the United States and Canada.